Madjack

Packaging and Production Design
Creative Director: Jake Lim, Joel Holtby
Designers: Dee Flores, Dana Mevorach

Agency: Rethink Canada
Toronto, Canada, 2018

Madjack is a Molson-Coors brand that wanted to not simply refresh their brand but completely update it as they release new flavours. The challenge is to create bright and illustrative look that are different but also are in the same family. The final pattens are printed all over the cans and the packaging.

Using Format