Ottawa Tourism: Not Vanilla

Production Design
Creative Director: Jake Lim
Copywriter: Jacquelyn Parent

Agency: Rethink Canada
Toronto, Canada, 2018

Ottawa Tourism wanted a campaign to promote the upcoming culture of the country's capital. The challenge was to highlight great things about Ottawa that are not what usually think of when think of the city, such as: bungee jumping, great restaurants, and art galleries. The campaign was "Not Vanilla." We designed ice cream boxes that highlighted the unique flavours from an creamery in Ottawa.

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